St. Petersburg’s Gastronomic Brand Goes International
Scholars at HSE St. Petersburg have published their research in a new monograph for international tourism professionals. Dr. Valery Gordin, Deputy Director of HSE St. Petersburg and Head of the Laboratory of Cultural Economics, together with Dr. Julia Trabskaya, Leading Research Fellow at Laboratory of Cultural Economics, authored a chapter for a book entitled ‘Tourism Management, Marketing, and Development. Performance, Strategies, and Sustainability’. Palgrave Macmillan, a leading global publisher, issued this volume in December 2015.
The project brought together several academics from Italy, France, the United Kingdom, Spain, the Czech Republic, Poland and Russia, uniting their various approaches to the development of the tourism industry. The project was initiated by globally recognized experts in this area – Dr. Marcello M. Mariani, Professor at the University of Bologna (Italy) and Dr. Dimitrios Buhalis, Director of the eTourism Lab at Bournemouth University (UK).
Dr. Gordin and Dr. Trabskaya prepared the chapter entitled ‘Saint Petersburg as a Tourist Destination: Searching for the Gastronomic Brand’. Dr. Gordin noted that despite being based on the case study of St. Petersburg, their research represented a unified approach and methodology that could be applied to create a development strategy for any tourist destination. This feature makes their research relevant for this collectively written book.
‘In our study, we united sociocultural and culinary aspects and demonstrated their mutual penetration in the framework of one tourist destination, namely St. Petersburg’, Dr. Gordin said. ‘Experts used to think about gastronomy as a supplementary sector within the hospitality industry, but today, we see that it is becoming self-sufficient. At the same time, in the majority of tourist destinations, its self-dependence is based on historical heritage. Our study was meant to find sociocultural components in a gastronomic brand and unite them in order to achieve a synergy effect for successful and sustainable performance and advancement of the tourism industry’.
‘We were very flattered to be invited to take part in this project’, Dr. Trabskaya admitted. ‘We hope that the results of our work will contribute to strengthening St. Petersburg’s position as a popular city among international travellers. Our city clearly needs to define and promote its gastronomic “face” in the global arena. Hence, HSE St. Petersburg and our lab are at the forefront of the search for local culinary identity as a part of our cultural and historical heritage’.
The publication of Dr. Gordin and Dr. Trabskaya’s joint book entitled ‘Gastronomic Brands of Destinations: Approaches and Application’ preceded their role in preparing this monograph.
Pivot to the East: A Comprehensive Study of the Cultural and Civilisational Centres of the Non-Western World is the Top Priority
China and the Chinese world, South Asia, Southeast Asia, the Arab countries, Iran, Turkey, Central Asia and Africa are gaining new significance in Russia’s foreign policy. However, we do not know enough about the Eastern countries. It is necessary to change the priorities in education, starting from grammar school. Prospects for the development of domestic Oriental studies in the context of the new stage in the development of the system of international relations were discussed at a round table at HSE University.
Robert Romanowski was a ‘Digital Professor’ at HSE University in November 2021. In his interview for the HSE News Service, he talked about the specifics of online teaching, his course on Strategic Branding, and the skills that are essential for marketing professionals today.
There is major potential for economic and humanitarian cooperation between Russia and African countries. Particularly, Russian organisations and universities can help transfer competencies and knowledge in the fields of agriculture, energy, industrial production, environmental management, climate change, and public administration. Experts and representatives of African embassies in Russia discussed these issues at the round table ‘Russia-Africa Sharing Knowledge’ hosted by HSE University.
As part of an international project conducted with the participation of Roscosmos and the European Space Agency, a team of researchers used differential tractography to analyse dMRI scans ofcosmonauts’ brains and found significant changes in brain connectivity, with some of the changes persisting after seven months back on Earth. The paper is published in Frontiers in Neural Circuits.
HSE University-Perm and the Training Centre of the Uzbek Ministry of Finance Sign Cooperation Agreement
HSE University in Perm has become the first academic partner of the Training Centre under the Ministry of Finance of the Republic of Uzbekistan. The parties have signed a cooperation agreement in education and research.
On November 9, 2021, HSE University signed a memorandum of understanding with Wageningen University & Research, a major university in the Netherlands and one of the leading agricultural research institutes in the world. Participants of the signing ceremony included HSE University Rector Nikita Anisimov, President of the Wageningen University & Research Executive Board Professor Louise Fresco, and Dutch Ambassador to Russia Gilles Beschoor Plug.
The majority of Russians would not agree to being fitted with microchip implants for any purposes—medical or otherwise. A joint study conducted by HSE University’s International Laboratory for Applied Network Research and Aventica found that respondents believe the risks of personal data leaks and misuse to be too high.
The 10th International Moscow Finance Conference, organized by HSE ICEF, took place on October 29–30 online. Vladimir Sokolov, Head of the International Laboratory of Financial Economics, which hosted the conference, talks about the participants, the key presentation topics and how they will impact the global economy.
The UN Climate Change Conference is taking place from October 31 to November 12 in Glasgow. The conference focuses on preventive measures against the catastrophic and irreversible consequences of rising average global air temperatures. Igor Makarov, Head of the HSE Laboratory for Economics of Climate Change, will be taking part in the Glasgow conference. In the following interview, he speaks about the pressing problems Russia and the world are facing, and the research HSE scholars are doing on climate change.
HSE University and Coursera are bringing together the world’s leading researchers, professionals, education and technology leaders, and business community representatives for the fourth international research conference eLearning Stakeholders and Researchers Summit 2021 (eSTARS). This topic of this year’s summit, which will run from December 1–2, 2021,is ‘Digital Transformation: Global Challenges to the Education System’.