HSE & adidas: Helping Clean the Planet of Plastic
On June 3, a meeting with Chris Thaller, Head of Creative Projects at Runtastic by adidas and founder of the Parley Foundation, who is involved in a project to gather and recycle oceanic plastic, will take place at HSE University.
This story began in June 2017 when the first global charity race, Run for the Oceans, was held. The race was organized by the Parley Foundation, which aims to clear plastic from the world’s oceans. The idea of the run belongs to the foundation founder Chris Thaller, who came up with it in Sydney during a kayaking tour.
Since then, the run has been held each year and is open to anyone who is interested. Each kilometre run by participants is converted to $1. The raised money is invested by adidas in the Parely programme, which helps recycle plastic waste from the ocean into high-tech materials for sports equipment. For example, last year, the event, which brought together nearly a million runners from around the globe, helped raise a million dollars. This money was spent helping people who live in regions damaged by plastic pollution.
‘There is a lot of plastic around. Every minute 1 million plastic bottles are purchased around the world. If you add up all the plastic packaging and plastic bags that are thrown away each day, you can imagine how much waste we produce in just a single day,’ Chris Thaller wrote on his blog.
The scary thing is that plastic doesn't go away. It simply breaks down into smaller and smaller pieces. Plastic even gets into our bodies
Sooner or later those small pieces — microplastics — get into our groundwater or into our oceans, where fish start eating it. ‘We eat the fish, so the plastic we once bought goes straight into our bodies. Unfortunately, a lot of people are still not really aware of the scope of the problem,’ Thaller emphasized.
As a responsible company, adidas has made a promise to its customers that it will use only recycled plastic for its products by 2024. At his talk, Chris Thaller will tell the audience how realistic it is that the they’ll be able to achieve this goal, what else is being done to clean the world’s oceans, and about the Runtastic app.
It is believed that carbon dioxide emissions into the atmosphere are mainly regulated by ‘direct’ economic instruments - the carbon tax and the Emissions Trading System (ETS). However, a comparative analysis has shown that ‘indirect’ instruments, such as excise taxes on motor fuel and other energy taxes, did not yield any lesser impact than their ‘direct’ counterparts, and, over time, were even more effective.
It is believed that carbon dioxide emissions into the atmosphere are mainly regulated by ‘direct’ economic instruments - the carbon tax and the Emissions Trading System (ETS). However, a comparative analysis has shown that ‘indirect’ instruments, such as excise taxes on motor fuel and other energy taxes, did not yield any lesser impact than their ‘direct’ counterparts, and, over time, were even more effective. This is the conclusion drawn by HSE researcher Ilya Stepanov in his article, ‘Taxes in the Energy Sector and Their Role in Reducing Greenhouse Gas Emissions’.
HSE University recently held the ‘Magic World’ inclusive charity festival at Bauman Garden in Moscow. The guests included children from four orphanages sponsored by HSE, as well as anyone else who was interested. The HSE News Service provides a summary of the festival’s activities below.
The new institute will be engaged in research and educational activities and will provide expert and analytical support for state projects in the field of environmental safety, as well as for projects outlined by Russia's federal policy in the Arctic.
On June 8, the conference ‘The State and the Charities: Together to a Common Goal’ took place at HSE. It was organized together with the Agency of Social Information, the Donor Forum, and the Blagosfera Centre. Dmitry Medvedev, Prime Minister of Russia, and Tatyana Golikova, Vice Prime Minister of Russia, took part in the conference.
Practically all events hosted by HSE Lyceum are accompanied by a charity fair organized by the student group, Charity Market. Money made from the market is donated to the animal support fund ‘Pick up a Friend’ and to the Kozhukhovsky Shelter, with whom Lyceum students have been cooperating for several years. The HSE news team has the latest news their interesting extracurricular projects.
A project by ICEF student Evgeny Pasnyuk started out as a fairly unsuccessful attempt to collect money for charity, but now his water branded ‘Simple Good’ is available in shops, cafes, and food courts across Moscow. Evgeny is confident that social entrepreneurship in Russia is only starting to develop, and that it will get easier in time.