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Regular version of the site

A Winning Proposition

The partnership between the HSE and ESCP Europe has been developing since 2005. The joint English-language programme Master in European Business was launched in 2013. The programme is aimed at providing a professional education to the future top managers of large international companies. Eduard Husson, Dean of ESCP Europe, shared with the HSE news service the latest information on ESCP Europe’s cooperation with the HSE.

Eduard Husson
Eduard Husson
—What makes your business school so special, and what are your competitive advantages?

—We have developed our own specific model of integration: five campuses in five different countries, but all operating as one institution. We are ‘one School with five doors’. That means that our students can choose the campus on which they want to study. On each campus students, receive the same educational offerings but they can move from one campus to another during each programme.

Another advantage is that we are not only international—we are European, and being European means being multilingual. For instance, on each campus students can choose between the curriculum in the local language or in English. By the end of their programme, some of our students will speak three or more languages, counting their mother tongue, then English, and then the languages they choose to study at ESCP Europe.

—What kind of students do you enroll?

—The profiles of our students vary by programme. Those in the Master in Management programme, for example, are aged between 20 and 23. In the Master in European Business programme, for which we have this new cooperation with the HSE here in Moscow, the students are 24 to 28 years old. This is also the age range for students in other more specialized master’s programmes. Our oldest students tend to be in the Executive MBA and Executive Master in Energy Management programmes, where participants are often around 35 years of age. Their professional backgrounds vary greatly, but most of them are coming from engineering, IT, or sales and marketing.

—A large part of the Master in European Business programme is related to practice. Do you have anything special to say about that?

—Case-studies, role-plays, simulations, and company projects are an integral part of the way we teach; and all our students must do internships.

We are also developing online education on various subjects——from the humanities to entrepreneurship—with the intention to increase our students’ level of open-mindedness. It is important for them to keep up with current issues and to be in sync with the real world; the 2008 global financial crisis showed the world that some financial analysts were trapped in an abstract world of figures and data.

—How has the partnership with the HSE been developed, and why did you decide to cooperate with a Russian university?

—We see Russia as an important part of Europe—not only because of its geography and history, but also because of its importance in business and economics. We see it as an essential part of our European model to partner with academic institutions in Russia.

We have had successful partnerships and student exchanges for the Master in Management programme since 2005, but we believed that our Master in European Business students, who come with some work experience and already have had the opportunity to study outside our own campus structure, would lend themselves well to innovations and new cooperation.

So, after much discussion, we decided to open a Russian track for the Master in European Business, which will be linked closely to companies here in Russia. This track would enable not only Russian students, but also students of other countries to shape their professional life in Russia. This track, which is an extension of our Master in European Business programme, would also be creating opportunities to welcome more students from Russia. We are already happy to state that only 12% of the students of this programme are French, while 88% of the students come from all over the world. Welcoming Russian students would then contribute to increasing the MEB programme’s already high level of internationalization.

The advisory board we are establishing together for this Russian track of the Master in European Business is made up of representatives from business and industry, which is how we ensure what we do will reflect the needs of companies not only here in Russia, but also in the rest of Europe and the world. We don’t assume a priori what the programme will need.

We may challenge companies, too, by sending them bright students with high skills.

A characteristic of the Master in European Business programme is that we accept people of all origins, and most of this programme’s students have done something else before, but have no previous management training. Now they can study law, social sciences, mathematics, and engineering, and gain work experience in a specific sector: it's a winning proposition!

Oleg Seryogin

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