of companies around the world in the next three years will use social networks as the main tool of corporate communications instead of email.
This will improve the productivity of office staff by 20-25%. 28% of working time (11.2 hours per week) is currently spent on reading and responding to email. When using corporate social networks, time spent falls by as much as 30% due to the possibility of searching all messages that have been generated.
These data are presented in a study by Olga Gaponova, Associate Professor in the Department of General and Strategic Management (Faculty of Management) at the HSE campus in Nizhny Novgorod; Evgeny Zakablukovsky, Director of Public Relations for the Intel Corporation in Russia; and Ilya Korshunov, Deputy Minister of Education of the Nizhny Novgorod Region. More on the study - ‘Corporate Social Networks in Modern Organizational Management’ - which covers how social networks can increase productivity, can be found on the OPEC.ru website (in Russian).
The #imnotafraidtosay (Russian: #янебоюсьсказать) flashmob on Facebook and other online actions against sexual violence have helped victims to speak out about the problem and get psychological support from the web. At the same time, full frankness is hardly possible in such projects. It is directly related to anonymity. According to HSE researchers, the most painful experiences are still muted in groups where the discussants use their real names.
Instagram Micro-celebrities: What Factors Contribute to Online Endorser Credibility and Influence Consumer Behaviour?
Physical attractiveness, high-quality photos, interesting content, engagement with the audience, and subject competence are the key contributing factors to Instagram micro-celebrities' success, according to a study which examines the influence of online celebrity endorsers on consumer purchase intentions.
The internet has changed how people approach job hunting and recruitment. Employment websites and social networks are now competing with personal connections as the key channel for offering and finding jobs and have replaced most other channels, according to Sergey Roshchin, Sergei Solntsev and student at the HSE ICEF Dmitry Vasilyev's paper 'The Evolution of Job Hunting and Recruitment in the Internet Age'.
On 8th — 11th June the International Conference on Computational Social Science, organised by the University of Aalto took place in Helsinki, attended by many of the leading lights in this new area of academic research where the meeting between sociology and computer science has the potential to design better societies.
Lyubov Borusiak, Associate Professor at the Faculty of Communications, Media and Design, School of Integrated Communications will be giving a paper at the XVI International April Conference on Economic and Social Development about her research into social networks and what young Russians read. She talked to the HSE English Language News service about her findings and about whether Russian reading habits are changing with the new generation.
Peter Major, vice-chairman of the Radiocommunication Advisory Group of the International Telecommunication Union and chairman of the Group on Information Systems of the ITU Radiocommunication Bureau at the United Nations, is one of the world's leading experts in the field of Internet Governance. He recently spoke with the HSE news service about some of these developments, particularly with respect to multi-stakeholder cooperation.
Specialists from the HSE’s Nizhny Novgorod campus plan to create a new system of structuring data and accounting of webpages. The Laboratory of Algorithms and Technologies for Networks Analysis has won a grant from the Russian Science Foundation to study ‘Clustering and Search Techniques in Large Scale Networks.’