Гулакова Ольга Вячеславовна

Education and Degrees

2023

Candidate of Sciences* (PhD)
HSE University

2017

Doctoral programme in Economics
HSE University

2017

Doctoral programme in Economics
HSE University

2014

Master's in Management
HSE University

* Candidate of Sciences
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.

Awards and Accomplishments

Winner of the HSE University Best Russian Research Paper Competition – 2024

Courses (2025/2026)

Brand Strategies and Brand Management (Mago-Lego; HSE Graduate School of Business; 1, 2 module)Rus
Brand Strategies and Brand Management (Master’s programme; HSE Graduate School of Business field of study Management; 1 year, 1, 2 module)Rus
Commercial Strategies and Category Management in Retail (Master’s programme; HSE Graduate School of Business field of study Management; 2 year, 2 module)Rus
Commercial Strategies and Category Management in Retail (Mago-Lego; HSE Graduate School of Business; 2 module)Rus
Consumer Behaviour (Bachelor’s programme; HSE Graduate School of Business field of study Management; 3 year, 2 module)Rus
Project Seminar "Modern Digital Promotion Tools" (Master’s programme; HSE Graduate School of Business field of study Management; 2 year, 3 module)Rus
Past Courses

Timetable for today

Full timetable

Dissertation for a Candidate of Sciences degree

2023
O. Gulakova Развитие концепции клиентоориентированности компании в условиях российского рынка

Conferences

2025
ХII ЕЖЕГОДНАЯ МЕЖДУНАРОДНАЯ НАУЧНАЯ КОНФЕРЕНЦИЯ «ЭКОНОМИКА И МЕНЕДЖМЕНТ» (EMC 2025) (Санкт-Петербург). Presentation: The Russian fashion market: challenges and opportunities
GLOBAL MARKETING CONFERENCE at Hong Kong (Гонконг). Presentation: FASHION MARKET TRANSFORMATION IN RESPONSE TO EXTERNAL CHALLENGES: THE CASE OF RUSSIA

2023
V Международная научно-практическая конференция "Трансграничные рынки товаров и услуг: проблемы исследования" (Владивосток). Presentation: Специфика ориентации на клиента российских компаний

2017
CBIM Academic Conference (Center for Business & Industrial Marketing) (Стокгольм). Presentation: How do Russian B2B firms understand and implement customer orientation?

Olga Gulakova

Education and Degrees

Awards and Accomplishments

Courses (2025/2026)

Courses (2024/2025)

Courses (2023/2024)

Courses (2022/2023)

Courses (2021/2022)

Timetable for today

Dissertation for a Candidate of Sciences degree

Conferences